In today’s world, an increasing number of companies are beginning a journey towards environmental sustainability; however, many corporate leaders are finding that it is not the easiest road to travel.

Common issues, such as lacking the capital needed to make an initial investment towards sustainable practices and methodologies, or not having sufficient knowledge of which “green” changes will actually have a positive impact, can be a direct hindrance to companies seeking to improve their environmental performance.

However, there is a third hindrance that Kathy Miller, CEO of Miller Consultants, has identified-an equally restricting obstacle that can plague even the most enthusiastic visionary.

In her article, “Sustainability: Can Leaders Meet the Challenge?” Miller wrote, “Another significant roadblock is that many companies lack a common definition of what it means to be sustainable. Some companies define it in terms of compliance with environmental regulations, while others, on the opposite end of the spectrum, see it as creating products and processes with a primary focus on efficiency of environmental management and effects on social welfare. Without alignment around the definition of sustainability, leaders cannot craft realistic goals and plans which can actually be implemented. “

While having a definite, realistic goal structure is essential to making sustainable progress, the capability to actually fulfill these goals is equally required. In some cases, the simple act of completing the first objective can create momentum-like effect which can make achieving future sustainability targets seem more attainable.

One area that companies are targeting as an initial focal point for improvement is energy efficiency. Miller wrote, “To be sure, benefits of energy efficiency and compliance are substantial. Energy-savings programs affect the bottom line directly. Likewise, strategies such as the investment in renewable energy sources mitigate the risk of potential fluctuations in energy availability.  And companies that extend their focus beyond energy consumption and generation report that often sustainability initiatives become a springboard for learning and innovation. “

For leaders that are looking to jump-start their company’s trek to a more sustainable future, it is becoming evident that energy efficiency is an excellent place to start. 

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