Despite overall gains in sustainability, perceptions of sustainability performance are not keeping track, a new report finds.  The report published by brandlogic and CRD Analytics assessed overall sustainability of 100 of the leading corporations and surveyed perceived sustainability from 2500 respondents.  Corporations assessed account for 16% of gross world product. Respondents were drawn from purchasing/supply professionals, investment professionals, and graduating college/university students across six countries.   

The report suggests a failure to effectively communicate sustainability gains to target stakeholder groups who are increasingly skeptical and points to an increased need for effective communication of sustainability gains.

Full Report: www.sustainabilityleadershipreport.com

Image Credit: The Brandlogic Sustainability IQ Matrix(TM) categorizes global brands as Challengers, Leaders, Laggards or Promoters. (Graphic: Brandlogic)